Like most creative endeavors, an
idea for a civics lesson comes from many sources. There is an
advertisement running in my local TV market – I'm sure it is
running nationally – that I believe contains a strong civic
message. The car manufacturer, Subaru, is the responsible party.
The ad starts with a fairly
close-up shot of a young woman struggling with some physical chore.
It turns out that she is changing a tire on a car (of course, a
Subaru). As the ad progresses, she struggles with loosening the
bolts (finally, resorting to some foot action – better leverage);
she struggles with removing the tire; she struggles with picking up
the replacement tire and then lining it up. The shooting splices the
action into short segments of the chore. As she finally finishes,
which one assumes took a very long time, this fairly tall man emerges
from behind the car. You hear a male voice-over saying that he
wanted her to know she could do it and the shot then shifts to
another close up of the young lady's face, smiling and portraying a
sense of pride. The next scene is of the tallish man putting his arm
around the young lady's shoulder. From this perspective, it becomes
clear the young lady is a very young teenager. This is the first
time you see her standing up and you realize the tire height is
almost half her height. Here, in a few scenes, is a good summation
of what this blog has tried to establish – the federalist vision of
equality.
No product represents our sense of
individualism more than the automobile. While Steppenenwolf's
classic rock song, Born to Be Wild, is probably about
motorcycles, the song can serve as a natural rights anthem and, for
most of us, the automobile promises the song's image of freedom. It,
the car, allows one to be able to travel where one wants to go in
order to do what one wants to do. Our folklore is full of images of
the young and the not so young traveling around our open spaces
capturing this image of independence. And yet, even here, there are
duties to fulfill and necessities to satisfy. This young girl, as a
personification of liberty, needs to have workable tires on that
conveyer of freedom. She will not necessarily have, at all times,
access to a service station or helpful person – a male – to fix a
flat tire. Even if she belongs to AAA – how institutional – she
might find herself in some remote place without her cell phone or in
a place where she does not have a strong enough signal to use that
cell. As the male voice in the ad tells us, he wants her to be as
safe as possible; therefore, she needs to know how and be physically
able to change a tire. Flats are common enough that the inability to
fix one does offer a meaningful enough danger.
And yet who is it that is
providing the instruction? It's someone who cares enough to provide
it: Dad. So, even when the image is one of independence, of
individualism, there is the appropriate institutional figure, the
family member, who is providing the instruction for the young lady to
be able to exercise her freedom in a reasonably safe manner. The ad
doesn't show the interaction between father and daughter that led to
this instructional session. I think we are led to believe that a bit
of even coercion might have led to the two of them being out there so
the daughter could accomplish this purely instructional task; the
first tire didn't seem flat or seem it had a puncture. I'm not
positive, but I am fairly sure the car was not presently hers to use
and, therefore, changing the tire did not benefit her in any
immediate way. If the young teen is symbolic of a typical teenager,
then the lesson probably did not have the importance to her that it
did her father. Yet she fulfilled her obligation to follow her
father's directive.
I don't have a daughter. I have a
lovely daughter-in-law. I have wondered about how good a dad I would
have been to a daughter. I have often felt strongly that what I
would have tried to accomplish would include instilling a strong
sense of independence and self-reliance. Sports – even team sports
– is a good teacher of such values. Perhaps naively, I would have
highly encouraged her to participate in sports as I did my son. In
any event, a scene like the one depicted in the ad would have
definitely been part of my parenting strategy. Nothing promotes
women's lib more, other than sane public policy, than to promote
among young girls a strong sense of self-worth and self-confidence in
order for them to aim high and to attain the skills necessary to
succeed in our competitive economy.
To me, obviously, there is a lot
in this ad – maybe more than its producers intended. But I believe
the ad is a fine way to introduce a federalist conception of the
balance between communal and individualistic interests.
Symbolically, the ad presents a fine depiction of the relative
legitimacy of both types of interests and how they both can function
in a productive interaction. It suggests a model for such
interactions that a civics class can formulate and then apply to many
politically challenging situations.